Kungekudala, uMcKinsey kunye ne-World Sports Supplies Federation (WFSGI) baye bakhupha "iNgxelo yeMidlalo yeHlabathi ye-2021", ebhekisela kwindlela yophuhliso lweminyaka eyisibhozo yempahla yezemidlalo yehlabathi, kwaye abathengisi abathengisa iimveliso ezinjalo banokugxila.

Impahla yokunxiba yezemidlalo iba yimarike entsha enokhuphiswano. Lo bhubhani waphinda wawenza mfiliba imida yomsebenzi kunye nexesha lokuzonwabisa, yaye abantu abaninzi ngakumbi baqalisa ukufumana iimpahla zemidlalo ezitofotofo imini yonke. Idatha yophando ibonisa ukuba ngaphezu kwe-75% yabameli beshishini bakholelwa ukuba imarike yezemidlalo kunye nokuzonwabisa iya kuqhubeka ikhula ngokukhawuleza kwi-2021.

Umsantsa ngamnye wezemidlalo usasaza indlela entsha yokuphila esempilweni. Ubhubhani omtsha ubangele iintsapho ezininzi ukuba zingene kumaqela anemivuzo ephantsi, nto leyo eyandisa umsantsa phakathi komthambo womntu ngamnye. Ngo-2019, i-46% yabaphenduli baseMelika kwingeniso yonyaka engaphantsi kwe-25,000 yeedola, bathi abanantshukumo; abaphenduli ngaphezu $ 100,000, umlinganiselo non-imithambo kuphela 19%.

Uzinzo luphuhla into entsha kwixesha lobhubhane. Kwishishini lezemidlalo, umlinganiselo weemveliso ezihambelana nokusingqongileyo usanda kunyuka kwi-64% ngonyaka, kwaye abathengi baye baba ingqwalasela ngakumbi kwiimveliso ezizinzileyo. Ukuthengiswa kweemveliso ezinjalo kuya kuba ngcono kwaye kube ngcono.

Ukufaneleka kwedijithali kunye noluntu lwezemidlalo lushushu kakhulu. Ngowama-2020 odlulileyo, ngenxa yezithintelo zikarhulumente, abathengi kufuneka bagcine umgama wentlalo kunye nokwahlukaniswa kwekhaya, nto leyo eqhube ukuqina kwedijithali kunye noluntu lwezemidlalo kwi-Intanethi ukuba lukhule ngokukhawuleza.

Utshintsho lwemodeli yeshishini ukusuka kumgca ukuya kumgca. Ngo-2020, abathengi abaninzi batshintshe imodeli yokusetyenziswa, kunye nokuthenga okuthandwa kakhulu kwi-Intanethi. Kulindeleke ukuba ukuthengiswa kwe-intanethi kumgca kuya kuba malunga ne-25% yelonke, amaxesha amathandathu ubhubhane. Ukongeza, ifom yayo yokuthengisa nayo iyatshintsha, kunye nokwandiswa okanye ukucinywa komcimbi wezemidlalo, ukuthengiswa kwedijithali entsha kuthambekele kumava omthengi.

Uxinzelelo lwentengiso yequmrhu, kodwa isengundoqo kwindibaniselwano yetshaneli yexesha elizayo. Ukubonisa nje ukuba imveliso ayanelanga ukuhlangabezana neemfuno zabathengi, ukubonelela ngamava ahlukeneyo kubathengi kuye kwaba yinjongo entsha elandelwa ziimpawu ezinkulu.

Ukwakha ikhonkco lonikezelo oluguquguqukayo ngakumbi, ukwakha ikhonkco lokubonelela elibhetyebhetye kuye kwaba yenye yee-ajenda eziphambili zokubonelela ngezemidlalo. Ixesha lobhubhane lwangemva, umjikelo wemfuno yeemveliso uya usiba mfutshane kwaye umfutshane, kwaye umthengisi kufuneka atshintshe rhoqo ukuhlangabezana neemfuno ezininzi zabathengi.